Globe has teamed up with the United Nations World Food Programme (WFP) to expand the Hapag Movement to international donors, launching this significant collaboration on World Hunger Day to address the ongoing hunger crisis in the Philippines.
Building on the positive momentum generated by the Hapag Movement over the past two years, this partnership takes the initiative global, allowing Globe to garner support from individuals and organizations worldwide. The collaboration is expected to broaden the Hapag Movement’s donor base and amplify its impact. Since its inception in 2022, the Hapag Movement has provided meals to over 95,000 beneficiaries and graduated 2,662 individuals from livelihood training programs.
The Hapag Movement focuses on combating involuntary hunger by offering sustainable feeding and livelihood training to vulnerable families, leveraging partnerships to raise funds and reach communities. By joining forces with the UN World Food Programme, Globe aims to tap into the Filipino diaspora and attract support from international donors to deliver urgent assistance to those in need.
“We are privileged to collaborate with the UN World Food Programme, a global leader in the fight against hunger and the largest international ally of the Hapag Movement. With their support, we are optimistic about mobilizing the global donor community to tackle the urgent issue of hunger in the Philippines,” said Yoly Crisanto, Chief Sustainability and Corporate Communications Officer at Globe.
Hunger remains a significant challenge in the Philippines. According to the latest Social Weather Stations survey, nearly 4 million Filipino families experienced involuntary hunger in the first quarter of 2024. The country also scored 14.8 on the 2023 Global Hunger Index, indicating a “moderate” level of hunger.
“Private sector partnerships are critical in achieving UN Sustainable Development Goal 2: Zero Hunger. Globe’s expansive network will allow us to support more food-insecure Filipinos. We are grateful for Globe’s strong commitment to address hunger,” said Dipayan Bhattacharyya, WFP Philippines Country Director ad interim.
Founded in 1961, the UN World Food Programme is the world’s largest humanitarian organization dedicated to addressing hunger and promoting food security. With over 23,000 staff in more than 120 countries and territories, WFP provides life-saving food assistance in emergencies and collaborates with communities to enhance nutrition and build resilience.
WFP’s ShareTheMeal initiative, launched in 2015, has provided over 226 million meals and attracted 1.6 million supporters across 38 countries, including the Philippines. For as little as Php40 and a few taps on a phone, anyone can provide a nourishing meal to someone in need.
Donations can be made starting today by visiting the Hapag Movement challenge link on ShareTheMeal. Additionally, Globe and GCash customers worldwide will soon be able to donate to ShareTheMeal through the GlobeOne and GCash apps.
WFP also supports the Walang Gutom 2027 program, a nutrition-sensitive initiative led by the Department of Social Welfare and Development (DSWD) to address involuntary hunger, and collaborates with the Philippine Government to expand the School-Based Feeding Program. Funds raised through this partnership will be channeled to WFP to support the implementation of school meals and the Walang Gutom 2027: Food e-Voucher Program.
“The DSWD welcomes this partnership between Globe and the World Food Programme that will boost our full-scale implementation of the Walang Gutom 2027 Food Stamps Program for the benefit of food-poor families,” said DSWD Usec. Eduardo Punay.
“Both organizations made significant contributions to the success of the flagship program’s pilot implementation. The Department is pleased to again share with Globe and WFP the goal of addressing hunger and malnutrition in our country in pursuit of the Marcos Jr. administration’s whole-of-nation approach to tackling socio-economic problems,” he added.