Levi Strauss & Co. has reopened its store at SM Seaside, Cebu City, after an extensive renovation aimed at enhancing the shopping experience for denim enthusiasts.
The newly revamped store adopts Levi’s Next-Gen concept, featuring a contemporary design and a brighter, more inviting atmosphere.
The expanded store now offers a broader range of merchandise, catering to both loyal Levi’s customers and a younger demographic.
Shoppers are greeted by a welcoming entrance leading into a space enhanced with upgraded digital features, making it easier to explore both new collections and Levi’s iconic offerings, including the 501 line.
This renovation is part of Levi’s broader strategy to elevate customer experience globally.
The upgraded SM Seaside store includes a Style Lounge, improved fitting rooms, and personalized shopping services provided by in-store Levi’s experts.
In line with its expansion plans, SM plans to open three additional Levi’s stores across the Philippines this year, further strengthening the brand’s presence in the region.
Jeffrey Lo, Senior Vice President of SM Retail/Signature Lines Inc., stated, “We are committed to ensuring that all Levi’s stores in SM Supermalls are up-to-date with the latest global concepts while meeting the needs of our customers. Our goal is to provide a space where customers can experience the brand’s rich heritage and express their personal style.”
The newly renovated Levi’s store at SM Seaside Cebu City is now open to shoppers at the Upper Ground Level, City Wing.
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